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The most updated scientific indications on how to keep your brain young and healthy making primary prevention and, above all, cognitive primary prevention.

Discover the most suitable life styles, as well as the strategies to improve your cognitive reserve. 

Slowing down the physiological process of brain ageing while protecting from the pathological one is now possible thanks to the new discoveries of neurosciences.


The progressive ageing of the world population and the subsequent increase of age-related diseases are inevitably rising the costs of the health and social expense. The World Health Organisation is especially worried by the exponential increase of the cases of dementia.

In order to fight dementia, clinicians and researchers have concentrated all their resources in a restricted span limited only to the most advanced phases of the disease, not considering the fact that dementia starts dozens of years before being diagnosed.

We believe that we should also deal with the previous pre-morbid phases, focusing our attention on adult and cognitively healthy population to try to plan brain-protective interventions.

Our work on prevention falls precisely within such a perspective, as we believe that if we implement virtuous actions to preserve our brain before the disease tries to win it inexorably, we will be able, at least in part, to limit the incidence of dementia.

Primary Prevention

Lately, the scientific community makes reference to the primary prevention (PP) interventions as methods to fight dementia, following the encouraging scientific results in literature over the last few years.

The potential positive consequences on public health and the whole economic-health-social system, would have led the Alzheimer’s Disease International (ADI – World Alzheimer Report 2015) to include the interventions

of primary prevention and cognitive primary prevention (among which the cognitive stimulation like our MemoFit course) among its guide lines in terms of actions (social-health investments) that the governments of the countries involved in such an issue should take in their fight against dementia.

Primary prevention concerns our lifestyle and involves four micro areas: Food, Physical Exercise, Social Activities and, above all, the Cognitive Stimulation.   

Life Styles

Some risk factors exist which favour our pathological brain ageing, some are of a genetic type, while others are such diseases as diabetes, depression, hypertension but also some of our habits continued over time, like a wrong diet, 

the abuse of alcohol and tobacco can favour the brain ageing.

With the right education to follow healthy life styles as a form of prevention we can develop our brain reserve.


The most recent scientific studies evidence with no doubts the importance of a healthy diet to keep our brain healthy. A balanced diet like the Mediterranean one, poor in saturated fats while reach in vegetables, fruits, and minerals protects from cerebrovascular diseases and improve the working of memory and of all the cognitive activities.

Social Activities

The interaction with other people, socializing, dedicating ourselves to recreational or cultural activities keep our brain active. Curiosity and social relationships stimulate the brain area and allow to improve or maintain our cognitive abilities.

Physical Exercise

The existing connection between motor activity and brain wellness is a proven scientific datum.. More recent studies show why physical exercise protects from dementia.. The reason lies in the fact that physical exercise triggers a virtuous process called neurogenesis, that is the proliferation of new neurons, also at an adult age, that would slow down the physiological ageing protecting from such neurovegetative diseases as the Alzheimer’s one.

Cognitive Stimulation

The most recent scientific literature evidences how, among the PP intervention, the training of cognitive functions proves to be the most efficient one to slow down the brain decline, connected to ageing, as well as the pathological one retarding its evolution.

Cognitive Stimulation, especially when continued over time, generates a sort of “cognitive stock”. A true reserve protecting our brain from the noxious effects of time and from the possible risk of developing a pathological cognitive decay.

The scientific principle on which such extraordinary results rest, in a clinical field, is provided by the latest revolutionary discoveries of neurosciences connected to the phenomenon called brain neuroplasticity.


Neurosciences are the set of studies scientifically carried out on the nervous system.

Cognitive neuroscience is a branch of the neurosciences allowing to evidence the changes in the brain connected to the main evolutive variations.

Based on the latest discoveries, our brain would be able to create new cells also at an adult age as well as to increase its volume. It would then have its own plasticity.

The grey matter can reduce or increase, new neural connections can be created, but it can also weaken and be damaged and all these changes are reflected on our abilities. Brain neuroplasticity characterises our whole life.

It is just such brain plasticity that, stimulated through the primary prevention, as with the cognitive stimulation of our MemoFit® courses, allows us to keep our brain healthy over time.

MemoFit Courses

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We can improve our wellness by making cognitive prevention with daily activities that allow us to keep mentally and socially healthy. However, training the brain on your own, with the same efficiency of a cognitive course proves to be difficult.

The scientifically tested Memofit® courses allow to train the brain in the right way making prevention and having fun.

Our brain is important. Let us take care of it.  

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